MANDALAY BAY, LAS VEGAS
MAY 4-5 2027

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MANDALAY BAY, LAS VEGAS • MAY 4-5 2027

Thu May 07•11:15 AM – 12:15 PM•HD Mainstage Booth - #5735

Designing Identity Within the Brand: JW Marriott Reston Station

SessionHD Mainstage (CEU)
CEU Credits:1.00

Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context?

The team behind the newly opened JW Marriott Reston Station takes you inside that challenge. Moving beyond theory, this conversation explores the real decisions, trade-offs, and tensions that shaped the project from brand standards to material choices, spatial experience, and guest perception.

What does “sense of place” actually look like inside a global flag? Where do you push, and where do you hold the line?

This panel offers a candid look at how brand and place can collide, align, and ultimately redefine each other.

Speakers

Megan Luce
Megan LuceSenior Director of Interior Design, Michael Graves
Doug James
Doug JamesPrincipal, WDG Architecture
Bruce Rohr
Bruce RohrVP & Global Brand Leader, JW Marriott & The Luxury Collection, Marriott International
Nunzio M. DeSantis
Nunzio M. DeSantisSenior Partner, Nunzio Marc DeSantis Architects

More Information

Tags:CEU-Accredited
Capacity Unlimited:Yes