Nunzio M. DeSantis
Senior PartnerNunzio Marc DeSantis ArchitectsDesigning Identity Within the Brand: JW Marriott Reston Station
Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you desi…Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context? Th…Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context? The team behind the newly opened JW Marriott Reston Station takes you inside that challenge. Moving beyond theory, this conversation explores the real decisions, trade-offs, and tensions that shaped the…Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context? The team behind the newly opened JW Marriott Reston Station takes you inside that challenge. Moving beyond theory, this conversation explores the real decisions, trade-offs, and tensions that shaped the project from brand standards to material choices, spatial experience, and guest perception. What does “sense of place” actually look like inside a global flag? Where do you push, and where do you hold the line? This panel offers a candid look at how brand and place can collide, align, and ultimately redefine each other.Show MoreClick the title to see all detailsShow More
