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April 29, 2024 | 9:00 a.m. – 5:30 p.m.

Mandalay Bay Convention Center | South Pacific Ballroom EF

Back by popular demand, join us at our second annual pre-conference day at HD Expo + Conference designed to help attendees spec smarter. In collaboration with the International Society of Hospitality Purchasers (ISHP), five training modules with leading executives representing the entire scope of a project—A&D, brand, ownership, purchasing, and manufacturers—will delve into the ins and outs of specifying casegoods, upholstered seating, lighting, flooring, and outdoor furniture.

Think of it as a product bootcamp. But in true HD style, we will add a bit of networking, interaction, and fun, and provide the space to ask all your questions. Plus, you earn five (5) CEU credits, a certificate from us, and see the product up-close on the show floor the next day!

More and more companies are sending attendees to HD University to learn from industry leaders, network, and see products before the show begins. Please note that sponsorship is required for exhibitors to attend. Sponsors have the opportunity to showcase products early, educate attendees, and receive a post-event guest list.

HD University is available as an add-on to Expo Only, Full Conference, and Experience Passes.

Earn five HSW credits at HD University.

The one-hour learning modules total:

  • Five (5) AIA | CES Learning Units (LU) | Health Safety Welfare (HSW)
  • Five (5) IDCEC Continuing Education Units (CEU) | Health Safety Welfare (HSW) 


Location Note: All Sessions are held in SOUTH PACIFIC BALLROOM EF

9:00 AM – 9:15   AM Arrival, Orientation    
9:15 AM – 9:30 AM Overview, Introductions    
9:30 AM – 10:45 AM Module One: Casegoods Nicole Oren, The Source
  • Hayley Morgan Heider, Looney & Associates
  • Dionne Jefferson, Marriott
  • Jessica Pfiefer, Host Hotels
  • Jose Orellana, Fairmont Designs
  • Logan Fromme, Kimball Hospitality
11:00 AM – 12:15 PM Module Two: Flooring Carlos Reynaga, Premier
  • Steve Schrope, CBRE
  • Ellen Villars, MGM Resorts
  • Cece Stelljes, Jeffery Beers International
  • Melissa Nau, Shaw Industries Group Inc.
12:15 PM – 1:00 PM Lunch Break and Product Exploration    
1:00 PM – 2:15 PM Module Three: Lighting Carl Long, PMI
  • Ann Fleming, Klai Juba
  • Selena Durbin, Sands
  • Lauren Burke, IHG Hotels and Resorts
  • Derek Applegate, Better Designed Lighting
2:30 PM – 3:45 PM Module Four: Fabric and Upholstered Seating Reid LeMesurier, The Cardy Group
  • Geoffrey Cramer, Murphy Cramer Design
  • Fred Brandstrader, Hyatt
  • Aaron Anderson, The 26 Co.
  • Ian Schwartz, Kravet Contract
  • David Sefkind, Delta Furniture
4:00 PM – 5:15 PM Module Five: Outdoor Furniture and Outdoor Fabric Aine O’Connor, AOC Purchasing
  • Alana Okun, AOR Design Studio, LLC
  • Todd Zimmerman, Hilton Supply Management
  • Diane Nguyen, Highgate
  • Ian Schwartz, Kravet Contract
5:15 PM – 5:30 PM Recap, Product Exploration, Wrap-up    
5:30 PM – 6:30 PM Reception    

Location Note: All Sessions are held in SOUTH PACIFIC BALLROOM EF

The value of a good spec cannot be understated as it relates to accurate pricing, project reviews and staying on schedule. HD University provides and incomparable setting for both experienced and junior designers alike to learn about product specification directly from the experts.

Katie Kelchner

Senior Design Manager, Embassy Suites + HGV

Great event for networking, listening to lectures from experienced professionals, and you get a chance to see the latest and greatest products. A great addition this year was HD University – I enjoyed hearing the best ways to write a spec and will soon be applying what I’ve learned!

Rylee Laborde

Designer, John T. Campo + Associates

HD University was an incredible event that I know will grow and evolve over time. For us to be in that room with young designers who are really learning their craft was a priceless opportunity.

Cindy Kaufman

Sponsor, Shaw Hospitality

2024 Sponsors

Carly Mixon

Account Executive: #, A-K

Kari Nylund

Account Executive: L-Z, China

Keeli Schmidt

Sales Director, Key Accounts

Nicole Panzeca

Customer Success Manager