by | Jun 23, 2026
Desert Rock, the LEED Platinum resort carved into Saudi Arabia’s ancient Hejaz Mountains, offers a new model for luxury hospitality that aligns environmental performance with exceptional guest experience. This project demonstrates how building with the land rather...
by | Jun 23, 2026
Guest expectations have fundamentally shifted. Today’s travelers are looking for spaces that support well-being, productivity, and memorable experiences, not just aesthetic appeal. Drawing from the 2026 Trends Outlook, this session explores how designers are...
by | Jun 23, 2026
Through a data-driven lens, the discussion will examine how operations, branding, floorplans, and amenities influence guest satisfaction and financial performance. The conversation will also address how to leverage industry-wide and location-specific data to inform...
by | Jun 23, 2026
Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context? The team behind the...
by | Jun 23, 2026
The possibility of pre-testing design solutions with target audiences before building them? There is a radical paradigm shift: AI as preference-led, generative design. Artificial intelligence (AI) is reshaping hospitality design and experiences—but success requires...