In today’s remote-focused business landscape, opportunities for face-to-face connections are crucial, especially in an industry where buyers want to see, feel, and ask questions in real time. Roy Sandler, the CEO of Sandler Seating, shares his insights on why HD Expo + Conference is an essential platform for forging valuable business connections in the hospitality industry.

The Power of In-Person Interaction

“Trade shows like HD Expo + Conference are more relevant than ever,” Roy says, noting the shift towards remote work. Gatherings like HD Expo + Conference provide a unique chance to not just maintain existing relationships, but also create new ones—especially with audiences that would normally be difficult to reach. “(HD Expo + Conference) often attracts visitors from outside the U.S., and this has established new markets for us in the Caribbean and Central America,” Roy added.

Maximizing Presence on the Show Floor

Preparation is the key to exhibitor success at HD Expo + Conference. Sandler Seating capitalizes on this by implementing strategic social media and email marketing campaigns ahead of time. “This ensures an increase in traffic and brand awareness,” Roy explains, reflecting on how these efforts translate to an engaging and productive exhibit space. (Designers and architects, be sure to ask your favorite vendor for their promo code so you can score a free expo pass!)

Adapting to a Remote-Centric Industry

In a world where working from home has become the norm, Roy emphasizes that HD Expo + Conference is a great way to get updates on market trends—it bridges the gap between remote operations, industry innovation, and networking. “It’s a great opportunity for our reps to meet their customers and showcase our latest designs,” Roy said. These kinds of interactions not only strengthen client relationships, but also brand loyalty and visibility.

Strengthening Team Connections

The benefits of HD Expo + Conference extend beyond customer interactions and into team building. “It presents a great opportunity for us to connect with our sales team and utilize our time together for sales meetings and product training,” says Roy. This dual focus on external and internal networking enriches the overall experience for Sandler Seating.

HD Expo + Conference offers an invaluable platform to hear about industry trends and make connections throughout the hospitality industry, especially for companies who want to thrive in a hybrid or remote working environment. Face-to-face connection is invaluable to business success, and HD Expo + Conference provides all the tools and opportunities needed for personal and professional growth.

Sandler Seating Inc was founded in London in 1982 by Roy Sandler as an offshoot of Sandler Upholsterers, a family business specializing in custom upholstery. Sandler now offers over 1000 designs in chairs, barstools and tables for the hospitality and corporate markets. For more information, visit www.sandlerseating.com.

Images provided by Sandler Seating