Jorey “Shosh” Friedman
Design Principal10 DesignJorey (Shosh) Friedman has over 30 years of experience providing architectural design expertise in a wide variety of large-scale project types including hospitality, golf, and resort residential communities, and mixed-use developments. Shosh leads the design and presentation of many of the firm’s most prominent projects in the United States and around the world. She has the unique ability to create and sustain a strong project vision from conceptual design through to construction, while building and maintaining positive client relationships. Her leadership capabilities forge strong project teams that work together efficiently and effectively. Shosh’s long-term commitments to the firm include playing an active role in business development and providing mentorship for junior architects within the firm.
Site as Strategy: The Architecture of Wellness
As wellness continues to evolve into an integral element of hospitality design, the most compelling projects are those that design around a site. This…As wellness continues to evolve into an integral element of hospitality design, the most compelling projects are those that design around a site. This panel explores how architecture can translate landscape, climate, and cultural context into immersi…As wellness continues to evolve into an integral element of hospitality design, the most compelling projects are those that design around a site. This panel explores how architecture can translate landscape, climate, and cultural context into immersive experiences that feel both authentic and commercially viable. Jeanine Allpress Cliffe, a leader in wellness strategy and design, will share how shifting guest expectations are driving a move beyond…As wellness continues to evolve into an integral element of hospitality design, the most compelling projects are those that design around a site. This panel explores how architecture can translate landscape, climate, and cultural context into immersive experiences that feel both authentic and commercially viable. Jeanine Allpress Cliffe, a leader in wellness strategy and design, will share how shifting guest expectations are driving a move beyond traditional spa models toward site-responsive programming. She will be joined by Jorey ‘Shosh’ Friedman of 10 Design, who will discuss how architectural frameworks, ranging from master planning to materiality, can anchor hospitality projects in place from the earliest stages of design. Together, the panel will examine how environmental conditions, local narratives, and spatial planning can inform everything from circulation to sensory experience, ultimately shaping retreats that cannot be replicated elsewhere. The conversation will also address the business case for site-driven design, highlighting how this site-specific distinction translates into long-term value.Show MoreClick the title to see all detailsShow More
