Ron Swidler
CEOThe Gettys GroupWith a passion for the company, its team members and the hospitality industry, Ron serves as the CEO at The Gettys Group Companies, where he was the first hire in 1988.
Ron was formerly the Chief Innovation Officer, where he led Interiors and Branding, creating brands, properties and experiences. He also created the Hotel of Tomorrow® Project, an industry-leading think tank that has brought together hundreds of companies for many years to envision the future of hospitality. His vision also led to the founding of Gettys ONE—our interior design group dedicated to prototypical interiors—and Gettys Branding— brand creation and strategic thinking projects for boutique properties, large industry events and international brands.
He is a frequent speaker at industry events and has been interviewed in countless publications for his hospitality, design and branding insights and foresight. Ron received his Bachelor’s degree from the University of Illinois. He has served as an adjunct professor at Institut Lyfe in Lyon, France; EM Lyon in Paris; Haaga Helia University in Helsinki, Finland; and Breda University of Applied Sciences in The Netherlands, and on the Advisory Boards of the Independent Lodging Congress (ILC), BDNY and Hospitality of the Future Think Tank.
What if We’re Missing AI’s Most Transformative Potential?
The possibility of pre-testing design solutions with target audiences before building them? There is a radical paradigm shift: AI as preference-led, g…The possibility of pre-testing design solutions with target audiences before building them? There is a radical paradigm shift: AI as preference-led, generative design. Artificial intelligence (AI) is reshaping hospitality design and experiences—but …The possibility of pre-testing design solutions with target audiences before building them? There is a radical paradigm shift: AI as preference-led, generative design. Artificial intelligence (AI) is reshaping hospitality design and experiences—but success requires data-driven insights. This session shows how AI can turn data, trends, and guest preferences into smarter decisions and personalized experiences. Attendees will learn how to integrate…The possibility of pre-testing design solutions with target audiences before building them? There is a radical paradigm shift: AI as preference-led, generative design. Artificial intelligence (AI) is reshaping hospitality design and experiences—but success requires data-driven insights. This session shows how AI can turn data, trends, and guest preferences into smarter decisions and personalized experiences. Attendees will learn how to integrate AI across concept development and guest engagement, using it as a decision-making partner, not a replacement. The result: elevated guest satisfaction, and future-proofed hospitality concepts that are both efficient and emotionally resonant. Show MoreClick the title to see all detailsShow More
