Site as Strategy: The Architecture of Wellness
As wellness continues to evolve into an integral element of hospitality design, the most compelling projects are those that design around a site. This panel explores how architecture can translate landscape, climate, and cultural context into immersive experiences that feel both authentic and commercially viable.
Jeanine Allpress Cliffe, a leader in wellness strategy and design, will share how shifting guest expectations are driving a move beyond traditional spa models toward site-responsive programming. She will be joined by Jorey ‘Shosh’ Friedman of 10 Design, who will discuss how architectural frameworks, ranging from master planning to materiality, can anchor hospitality projects in place from the earliest stages of design.
Together, the panel will examine how environmental conditions, local narratives, and spatial planning can inform everything from circulation to sensory experience, ultimately shaping retreats that cannot be replicated elsewhere. The conversation will also address the business case for site-driven design, highlighting how this site-specific distinction translates into long-term value.
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