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MANDALAY BAY, LAS VEGAS MAY 4-6, 2027

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Michelle Gagnon

Michelle Gagnon

Scent DesignerBio Alchemy Olfactive

Michelle K. Gagnon is the founder of Bio Alchemy Olfactive, a natural fragrance and aromatic design studio. She is a bio-alchemist, natural perfumer, distiller, scent therapist, and aromatic designer working exclusively with wildcrafted and certified-organic botanical materials sourced from farms and artisanal distilleries around the world.

Guided by the belief that plants are master communicators and living repositories of culture, Michelle approaches each formulation as a dialogue between land, plant, and human experience. Her work seeks to honor the stories, traditions, and hands behind each material—bridging ancient knowledge with contemporary olfactive design to create deeply intentional and transformative sensory experiences.

Wed May 0610:45 AM – 11:30 AMCourtside Booth - #2873

Hospitality as a Multi-Sensory Brand Narrative

SessionSession TypeCourtsideSession Track
Elliot March
Michelle Gagnon
Mark Simpson
Liz Rose Schneider
Elliot March
Elliot MarchCo-Founder, MAWD | March and White Design
Michelle Gagnon
Michelle GagnonScent Designer, Bio Alchemy Olfactive
Mark Simpson
Mark SimpsonAssociate Director of Lighting Design, Celano Design Studio Co.
Liz Rose Schneider
Liz Rose SchneiderManaging Director, LMNOP Creative
Elliot March
Elliot MarchCo-Founder, MAWD | March and White Design
Michelle Gagnon
Michelle GagnonScent Designer, Bio Alchemy Olfactive
Mark Simpson
Mark SimpsonAssociate Director of Lighting Design, Celano Design Studio Co.
Liz Rose Schneider
Liz Rose SchneiderManaging Director, LMNOP Creative
Allow Registration:No
Capacity Unlimited:Yes