Vito Lotta, AIA, RID, LEED AP
FounderLOTTA Strategic HospitalityVito Lotta is an owner-side strategic hospitality advisor, working across owners, operators, brands, and creative teams. He brings clarity early, sets direction, and applies judgment so stakeholder priorities hold together and translate into strong performance and guest experience.
He operates from a simple principle that brand and design integrity must be preserved through execution.
He is brought in to define why a project matters and what it should become, and when it begins to drift. He sees where misalignment forms before it becomes visible, challenges assumptions, and shapes what’s possible. He identifies and activates the right architects and design teams, leading through design management to ensure the original intent holds as it moves through execution.
At Hilton, as Vice President of Architecture and Design, Vito helped shape new brands, including Signia, Curio Collection, and Tapestry Collection, and guided design across a portfolio. He previously held roles at Gensler, including Hospitality Practice Area Leader, and with The Gettys Group.
LOTTA Strategic Hospitality operates under LOTTA Hospitality Design LLC.
www.LottaHD.com
HD | ISHP Owners Roundtable
Presented by Hospitality Design and the International Society of Hospitality Purchasers (ISHP), this session invites attendees to engage in a fast-pac…Presented by Hospitality Design and the International Society of Hospitality Purchasers (ISHP), this session invites attendees to engage in a fast-paced, AMA format with leading owners, developers, and brand executives. Every 10 to 12 minutes, you’ll…Presented by Hospitality Design and the International Society of Hospitality Purchasers (ISHP), this session invites attendees to engage in a fast-paced, AMA format with leading owners, developers, and brand executives. Every 10 to 12 minutes, you’ll rotate tables, joining new intimate, small-group conversations that deliver unfiltered access to the decision-makers shaping hospitality’s future. Ask questions, share ideas, and make meaningful conn…Presented by Hospitality Design and the International Society of Hospitality Purchasers (ISHP), this session invites attendees to engage in a fast-paced, AMA format with leading owners, developers, and brand executives. Every 10 to 12 minutes, you’ll rotate tables, joining new intimate, small-group conversations that deliver unfiltered access to the decision-makers shaping hospitality’s future. Ask questions, share ideas, and make meaningful connections that could ignite your next big opportunity.Show MoreClick the title to see all detailsShow More
