Connect with peers across the hospitality design ecosystem to discuss the procurement process from vision to installation in this small-group discussion. Led by Aine O'Connor of AOC Purchasing, share challenges, discover solutions, and build relationships that help projects run smoothly and efficiently.

This session reframes hospitality design as something closer to filmmaking than interiors, where spaces unfold with emotional intention.
Drawing on cinematic storytelling and art direction, the conversation explores how hotels can be choreographed like films: lighting as atmosphere, materials as emotional cues, and spatial sequencing as narrative structure. Each room becomes a scene. Each transition, a deliberate cut. The guest moves through a property as part of a carefully composed story, one designed to engage, immerse, and stay with them.
The panel will highlight how cinematic environments translate into meaningful impact; where mood shapes memory, memory builds loyalty, and distinct, story-driven spaces create cultural and commercial resonance. Through insights on collaboration across design, branding, and operations, alongside the integration of adaptive lighting and digital media, the discussion will reveal how these layered experiences are brought to life and sustained over time.
Ultimately, this session positions hospitality as a time-based, sensory medium, where design is experienced in sequence, and where success is measured by how deeply a space resonates, performs, and endures.

Soul isn't a mood board. It's a neuroscience outcome.
Light, flow, material, spatial sequence — these aren't aesthetic calls, they're behavioral ones.
This panel dives deep into how design decisions directly shape what guests feel,and how that translates into spend, loyalty, and scalable identity. We'll connect neurodesign, identity, and operational thinking into one framework: design as strategy, not decoration.