HD Expo, presented by Hospitality Design magazine, is entering a new chapter with the debut of a refreshed brand identity.

Created in collaboration with global creative agency forceMajeure, the new visual system is centered on the idea of “a portal into possibility.” An architectural arch serves as the defining motif, symbolizing both physical and conceptual thresholds that invite attendees into a space where new ideas, meaningful connections, and industry innovation converge.

A vibrant palette of coral and magenta further reinforces the event’s renewed energy, reflecting the creativity and momentum shaping hospitality design today.

The refresh also introduces a simplified name—HD Expo—that better captures the event’s expansive offerings, from educational sessions and product discovery to networking and business development.

“HD Expo has always been a gathering place for this community, but what we are building now is more intentional, recharged, and aligned with where hospitality design is headed,” says Alison Medina, HD’s vice president and brand director. “Our rebrand isn’t just a new look; it’s a signal. It captures the energy across this profession and creates a setting where ideas don’t just surface—they take shape.”

Experience HD Expo’s new identity in person when the event returns to Mandalay Bay Convention Center in Las Vegas, May 5-7. Register today!

This post original appeared on hospitalitydesign.com.