Sarah Fox
PrincipalPerkins EastmanSarah is a Principal at Perkins Eastman and leads the Hospitality Practice, bringing over 20 years of experience in architectural design for hospitality, entertainment, and mixed-use lifestyle developments. Her work is grounded in the integration of wellness, sustainability, and regenerative design, with a focus on creating environments that deliver long-term social, economic, and environmental value.
Sarah brings a balanced approach that bridges design and building science. She leads with a collaborative mindset, weaving environmental, cultural, and historical research into each project. By combining traditional design principles with advanced technologies, she creates spaces that feel authentic, immersive, and emotionally resonant.
She focuses on the evolution of sport-centric hospitality—where athletic performance, entertainment, and guest experience converge. She explores how resorts and hotels can be designed around sports ecosystems, from integrating professional training facilities and wellness recovery programs to creating immersive spectator and fan engagement environments. Her work considers how movement, competition, and community can shape spatial planning, programming, and brand identity, transforming properties into active destinations rather than passive stays.
From Game Day to Guest Experience: The New Era of Sports Hospitality
Explore how sports venues are evolving beyond the scoreboard to become fully immersive hospitality destinations. Today’s fans expect more than a court…Explore how sports venues are evolving beyond the scoreboard to become fully immersive hospitality destinations. Today’s fans expect more than a courtside seat; they want ambiance, storytelling, community, and service that rival top-tier restaurants.…Explore how sports venues are evolving beyond the scoreboard to become fully immersive hospitality destinations. Today’s fans expect more than a courtside seat; they want ambiance, storytelling, community, and service that rival top-tier restaurants. This panel brings together leaders in design to discuss how intentional hospitality, elevated food and beverage, premium spaces, and thoughtful guest journeys are reshaping the modern sports experien…Explore how sports venues are evolving beyond the scoreboard to become fully immersive hospitality destinations. Today’s fans expect more than a courtside seat; they want ambiance, storytelling, community, and service that rival top-tier restaurants. This panel brings together leaders in design to discuss how intentional hospitality, elevated food and beverage, premium spaces, and thoughtful guest journeys are reshaping the modern sports experience.Show MoreClick the title to see all detailsShow More
