Adriane Berg
Founder/CreatorGeneration Bold Consulting and The Ageless Traveler PodcastAdriane Berg, through her company Generation Bold, specializes in helping businesses in tourism, hospitality, healthcare, and financial services to succeed with the 60+ market. She leads a training and recognition program for tourism, hotels, and hospitality companies to better attract, serve, and retain travelers aged 60+.
Since 2001, clients have included tourist boards, wellness destinations, and leading brands such as Golden Gourmet, Golden Cuisine, American Express MBNA, VTech, Cognifit, and others.
Her Approach to Your Growth: The "Lensing" Method
Adriane's proprietary "Lensing" method is a unique approach to aligning your products, services, and environments with the needs of the 60+ market. Through "Lensing," she examines every aspect of your offerings—from design to customer interactions and brand messaging—ensuring that your business speaks directly to older consumers in a meaningful way.
Her groundbreaking and award-winning podcast, The Ageless Traveler, speaks directly to consumers about your business and attracts loyalty and credibility for you in this significant demographic.
Ageless Travel: Hospitality and Amenity Design for Longevity Enthusiast and Active Mature Travelers
This presentation explores how the hospitality sector can lead the longevity movement by designing environments, services, and guest experiences that …This presentation explores how the hospitality sector can lead the longevity movement by designing environments, services, and guest experiences that actively support healthy aging and long-term vitality. Geroscientists confirm that purposeful trave…This presentation explores how the hospitality sector can lead the longevity movement by designing environments, services, and guest experiences that actively support healthy aging and long-term vitality. Geroscientists confirm that purposeful travel can improve healthspan, enhance cognitive resilience, reduce stress biomarkers, and even influence gene expression through epigenetic pathways. By 2050, this demographic is projected to take more th…This presentation explores how the hospitality sector can lead the longevity movement by designing environments, services, and guest experiences that actively support healthy aging and long-term vitality. Geroscientists confirm that purposeful travel can improve healthspan, enhance cognitive resilience, reduce stress biomarkers, and even influence gene expression through epigenetic pathways. By 2050, this demographic is projected to take more than 1.6 trillion trips, and they already represent the highest-spending segment in global travel. Attendees will learn: • Longevity drivers as they relate to hospitality • How to design and deliver longevity-enhancing hospitality experiences. • How to position properties and brands as part of a guest’s long-term lifestyle for health, vitality, and personal growth Show MoreClick the title to see all detailsShow More
