NEW YORK – April 2, 2026 – HD Expo, presented by Hospitality Design magazine, today unveiled a new brand identity marking the next phase in the event’s evolution. Long recognized as hospitality design’s largest annual gathering, HD Expo is sharpening its focus through a rebrand centered on discovery, learning, and connection—experiences that help define what comes next for the industry.
Developed in partnership with global creative agency forceMajeure, the refreshed look introduces the concept of “a portal into possibility,” brought to life through an arch motif inspired by architectural thresholds and spatial transitions.
The form represents both a literal and symbolic passage, inviting attendees into a setting where curiosity sparks collaboration, and inspiration influences real hospitality projects around the world.
As part of the refresh, the event is now presented as HD Expo, a streamlined name that reflects its full scope including conference programming, product sourcing, and relationship building.
The new identity is anchored by a bold color palette led by vibrant coral and magenta tones, introducing an energy and brightness that mirrors the pace and creativity driving hospitality forward today.
“HD Expo has always been a gathering place for this community, but what we are building now is more intentional, recharged, and aligned with where hospitality design is headed,” said Alison Medina, Vice President and Brand Director. “Our rebrand isn’t just a new look; it’s a signal. It captures the energy across this profession and creates a setting where ideas don’t just surface—they take shape.”
Attendees will experience the reimagined identity firsthand during HD Expo, May 5–7, 2026 at Mandalay Bay Convention Center in Las Vegas.
Registration is now open at hdexpo.com.
Explore the brand introduction video, downloadable logos, and additional press materials Here: https://qrco.de/HDExpoRebrand
About Hospitality Design and HD Expo
Hospitality Design (HD) is the leading trade publication and digital platform dedicated to the hospitality design industry, connecting designers, architects, owners, operators, and manufacturers shaping the future of hospitality. Produced by HD, HD Expo is the industry’s premier annual event, bringing together thousands of professionals in Las Vegas for product discovery, education, and meaningful industry connection.
Media Contact:
Katie Genovese
Senior Marketing Director