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UID:150302-20260507T111500Z@hdexpo.hospitalitydesign.com
DTSTAMP:20260623T142708Z
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SUMMARY:Designing Identity Within the Brand: JW Marriott Reston Station
DESCRIPTION:Global hospitality brands promise consistency but today’s guests expect something far more specific: a genuine connection to place. So how do you design something that feels both unmistakably “JW Marriott” and entirely rooted in its local context?\nThe team behind the newly opened JW Marriott Reston Station takes you inside that challenge. Moving beyond theory\, this conversation explores the real decisions\, trade-offs\, and tensions that shaped the project from brand standards to material choices\, spatial experience\, and guest perception.\nWhat does “sense of place” actually look like inside a global flag? Where do you push\, and where do you hold the line?\nThis panel offers a candid look at how brand and place can collide\, align\, and ultimately redefine each other.
LOCATION:HD Mainstage Booth - #5735
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