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UID:150290-20260505T140000Z@hdexpo.hospitalitydesign.com
DTSTAMP:20260623T143833Z
DTSTART:20260505T140000Z
DTEND:20260505T144500Z
SUMMARY:Beyond Aesthetics: Identity\, Soul &amp\; Revenue — The New Hospitality Equation
DESCRIPTION:Soul isn't a mood board. It's a neuroscience outcome.Light\, flow\, material\, spatial sequence — these aren't aesthetic calls\, they're behavioral ones.This panel dives deep into how design decisions directly shape what guests feel\,and how that translates into spend\, loyalty\, and scalable identity. We'll connect neurodesign\, identity\, and operational thinking into one framework: design as strategy\, not decoration.
LOCATION:The Grand Hotel - Booth #4975
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